SMPL SEO

Search Engine Optimization is the strategy around appearing higher on search engine results pages.

So . . .

 What actually is SEO?

Keywords tell search engines the point of the page,

which helps the search engines direct visitors to the right page. Using strategic SEO Keyword maps, we can try to make sure the correct page appears when people search for particular terms and phrases.


  • Tip: Blogs are a great way to utilize more keywords.
Landing pages are unique pages tied to a keyword,

and is often where we want visitors to "land" after searching for a niche keyword or phrase. Custom landing pages are the next best thing after blogs to use keywords naturally, without negative Google rankings.


Websites are legally required to have certain things,

and although there isn't much legal oversight, search engines can see whether or not you have included these things on your website, and ding you (negatively) if you haven't.


 These include:

  • Accessibility (color contrast, font readability).
  • Privacy Notice with opt-out option.
  • Legal Page (includes business and contact information).
  • Cookies pop-up.

What Do The Plans Include?

(All our plans include these benefits!)

Regardless of the plan you choose, we offer the same basics for each SEO plan: keyword research, custom landing pages, content creation assistance, and basic SEO requirements. The plan you should choose depends on the size of your site, how often you make updates to your business, and what audience you want to reach.

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Website Keyword Tree

Using keyword research unique to your company, industry, location, and goals, a Keyword Tree will be built. 


This will give us a clear idea of what words to use on what pages, where the current strategy has holes, and what new landing pages to build out.

 

Custom Landing Pages

Landing pages are tied to the keywords and phrases we discovered during the research phase. These work hand-in-hand with the Keyword Tree to begin the SEO process. 


Common Landing Pages Can Be:

  • Location-Based - A "We service this area!" page, but one for each area.
  • Individual Services or Products - Breaking up services so Google shows the best page for searchers.
  • Blog Content - Also called: articles, resources, education, reports, or newsletter.
  • Lead Magnets - Offering freebies or educational content in exchange for an email address.
 

Content Creation

Some (many) businesses can utilize the blog function on their website builder. These are a great way to build expertise and educate your audience, leading to trust even before a purchase.


SMPL Design Co. can help set up and manage a blog for your business, as well as assist with ideation, copy, creatives, and the overall process of keeping a blog. 


Basic Blog Topics:

  • How-To's.
  • Pro's and Con's.
  • The Best and Worst [Tool in Industry].
  • 20 Reasons You Should . . .
 

Interested in the SEO basics? Check out the SOS Plans! There are fundamental first steps to creating a lasting and effective SEO strategy. Website updates, Google Suite Care, alt-text addition, image optimization, and reporting offered in the SOS Plans will make developing an SEO plan much easier!

The Requirements

Basic SEO Requirements for a website can include:

  • Accessibility (color contrast, font readability).
  • Privacy Notice with opt-out option.
  • Legal Page (includes business and contact information).
  • Cookies pop-up.
  • WordPress: Backups, theme updates, and plugin updates.
  • Shopify: Product tags, variants, metafields, and descriptions.
 

What Does an SEO Strategy Do?

Organic Results

Search engines love websites who get great organic (non-paid, or not advertised) traffic. The most effective way to get organic traffic is through a real SEO strategy.

Global Audience

SEO is extremely important for business who want to reach a wider audience, national or global, rather than just local.

Rankings

The goal of SEO is to rank higher on search engine results pages. You can do this without SEO, but that would require lots of Google ad campaigns.

Current Information

Your customers want to see the most updated information, and so do search engines. Updates help with SEO rankings.

Niche Keywords

Businesses who focus on very specific niche keywords are more likely to rank higher on search engine pages for people searching with intent to purchase.

Legal Protection

Legal requirements like accessibility and information collection disclosures change often, and search engines negatively rank sites that don't follow best practices.

How Much Does it Cost?

Standard SEO


for low active, small websites

$79/mo

or

$799/year

  • Quarterly SEO reports and edits
  • 2 hours of retainer time per month
  • Quarterly Optimization
  • Google Suite Care
  • Annual Strategy Consultation and Action Plan

Elite SEO


for highly active, e-commerce, 
or large websites

$199/mo

or

$1,999/year

  • Bi-Weekly SEO reports and edits
  • 8 hours of retainer time per month
  • Weekly Optimization
  • Google Suite Care
  • Weekly Strategy Consultation and Action Plan

What Clients Are Saying

Nathan H.,

Handy Hook

Working with Olivia on Website management/improvement has lifted a HUGE burden off my shoulders. Olivia is personable, professional, honest and Extremely organized with scheduled objectives that have always met the time constraints. It's like having 4 extra employees working on multiple projects with no need for oversight. I have great confidence that I will be provided the finished tasks we agree upon well before the expected finish dates. I would definitely refer SMPL Design Co. for all your Website needs. Very Satisfied!!

 

Nathan H.,

Handy Hook

Working with Olivia on Website management/improvement has lifted a HUGE burden off my shoulders. Olivia is personable, professional, honest and Extremely organized with scheduled objectives that have always met the time constraints. It's like having 4 extra employees working on multiple projects with no need for oversight. I have great confidence that I will be provided the finished tasks we agree upon well before the expected finish dates. I would definitely refer SMPL Design Co. for all your Website needs. Very Satisfied!!

 

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