RESCUE COMPANY WEB DESIGN

The original Rescue Specialist website was a project put together by the owner of the company. He knew he needed an internet presence, but knew what he had wasn't efficient enough. Rescue Specialists both provide rescue tools and training for these tools.

The navigation was too confusing, and he could see in his analytics that people were leaving the site almost immediately - by design. Each link on his page led to a manufacturers page. This meant people were more likely to buy direct from manufacturer over Rescue Specialists - meaning, they didn't get the personalized insight, and more importantly, the in-person training from real first responders. He needed a site that kept his customers with him, rather than sending them away immediately.

Internal linking and a simplified navigation. Throughout the whole process, Rescue Specialists were concerned about the customer journey, so we made sure it was clear and simple. The Call to Action buttons told users exactly what they were clicking, and the product pages had enough information to let a user request an informed inquiry without overwhelming. 

Plus, this gave Rescue Specialists to update their training offered. Since their last website edit, they'd expanded their training sessions offered and wanted to promote that training to other first responders. SMPL Design Co. gets the opportunity to continue working with Rescue Specialists as they develop their entire catalog of both tools and training.